Monday 17 December 2012

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RIM sets BlackBerry 10 event for January 30

Research In Motion sends out invitations to the media for BlackBerry 10's unveiling at a New York City event. What 2013 holds for RIM beyond that remains to be seen.

 Research In Motion has officially announced a BlackBerry 10 event for January 30.

The company today sent out invitations to select media outlets, inviting them to Pier 36 in New York City that day for the global unveiling of BlackBerry 10: "You can see it first." RIM didn't provide any details on the event, but its tagline is, "Re-designed. Re-engineered. Re-invented."
RIM announced last month that it would launch BlackBerry 10 in january 30. The company is expected to unveil a full touch-screen device and another that could resemble its current Bold handset.

 BlackBerry 10 has been plagued by delays that only exacerbated the company's broader issues. RIM's market share has been on the decline, and even in the enterprise -- once a space it dominated -- Android and iOS are making inroads. BlackBerry 10 is believed to be RIM's last, best hope for a turnaround.


 Since that last delay, RIM has been working hard to bring its operating system to the market on time. In October, the company announced that it had started carrier testing, a sure sign that progress was being made. Earlier today, RIM also announced that its BlackBerry 10 Technical Preview program has kicked off, allowing government and enterprise customers the chance to beta test the operating system.
RIM is expected to show off a new BlackBerry 10 feature called "Notebooks" at the January 30 event. The developer documentation describes the feature as a "folder-like object that contains notebook entries." The operating system will also include improved major applications, including e-mail, contacts, and calendars.

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