IBM Stays One Step Ahead in Big Data Technology

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New IBM offerings target the nascent Big Data market with solutions that impact corporate finances. The solutions help companies detect fraudulent activity, identify consumer and user activity to avoid wasting time offering products that aren’t wanted, and provide CFOs with an analytical approach to improved and enhanced scenario planning, which means spending more wisely.

• For the past 12 to 15 months the talk around Big Data has been on the what, why and how: what it is, why businesses need to harness it, and how they can implement good strategy.
  And businesses, for the most part, are still in the infancy stages of those learning experiences.
  But some are ahead of others and starting to develop the business case for Big Data technologies at a time when many CFOs are nervous about spending another dollar without a real return-on-investment in close sight.
  IBM is trying to allay those concerns by offering Big Data-related services and software aimed at solving actual business pain points.
  Big Blue’s newest offerings are focused on helping companies detect fraudulent activity before the fraud cost hits the bottom line, helping businesses identify consumer and user activity to avoid wasting time offering products that aren’t wanted, and providing CFOs an analytical approach to improved and enhanced scenario planning which means spending more wisely.
  That’s a very simplified explanation of IBM’s newest additions to its Smarter Analytics Signature Solution Portfolio
  The timing for such offerings is right.
  
  
  
  
  IBM wants to be at the gate when businesses get past the learning curves and now want to put Big Data analysis technology into action.
  IBM knows marketing spend is rebounding and that companies want to deter and detect fraud before the hefty liability, litigation, and costs are needed to recoup monies, and they know financial chiefs want every dime accounted for and reaping some business reward.
  IBM realizes who the Big Data customers are and is already crafting services to meet their needs. That’s a smart proposition given research firm IDC estimates enterprises will invest more than $120 billion by 2015 to capture the business impact of analytics, across hardware, software and services.
  “By integrating analytics into business processes and converting new insights into action, IBM is helping organizations transform big data from a threat into an opportunity, one that will be their most valuable natural resource,” says Bridget van Kralingen, senior vice president, IBM Global Business Services, in a statement.
  And, at the same time, IBM is doing exactly what it hopes to help customers do: capitalize on new technology and gain business value. Big Blue expects to see $16 billion in business analytics revenue in the next three years.

Written by Arslan Asif

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