Facebook's flirtation with democracy has come to an end. If it wants to, the social network can now change its policies without user approval.
A weeklong open xote
on proposed policy changes, including whether to keep public voting and
how data is shared with affiliates such as Instagram, closed Monday. If
Facebook goes ahead with its plans, this will be the last such public
vote.
For the results to be
binding, more than 30% of Facebook users had to participate in the vote,
which was hosted on the site by a third-party app developer. Facebook
says it has more than a billion active users, so that meant at least 300
million members would have needed to vote.
But only .2% of that amount went to the virtual polls. In his blogpost announcing the vote
last week, Facebook vice president of communications Elliot Schrage
said, "If turnout is less than 30%, the vote will be advisory."
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Even with a sliver of the
required votes, it's clear what Facebook users who voted are advising
Facebook to do. Of the 668,752 members who did participate, 88% voted to
stick with the existing policies.
The two documents
Facebook wishes to update are its data use policy and its statement of
rights and responsibilities. The changes under consideration include
updating the language of privacy controls to better explain what it
means to hide content from your timeline.
Another update would
change how Facebook shares user data with companies it owns or partners
with, most notably Instagram. The social network also wants to drop the
voting system, which it established in 2009 as a response to privacy
concerns.
"We will be announcing the results and the next steps regarding the governance process shortly, so check back soon," read a post on monday on Facebook site Govermance page .
Now a third-party auditor
will verify the tallies. But unless 299 million virtual votes were
somehow misplaced, the results are clear.
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