Having already ticked off many users in late 2012 with photo-licensing changes, sharing limitations, and an end to policy voting, Facebook plans to insert video ads into users’ News Feeds in 2013, according to a report.
Facebook plans to unveil 15-second video ads by April within both mobile and desktop news feeds, several Advertising Executives tell Ad Age. The ads will start playing automatically, according to two of the executives, and Facebook has reportedly not decided whether to mute audio from the ads. Ad Age reports that the commercials will even expand beyond the middle web page section that normally contains the news feed, taking over the left and right rails of the page as well.
Facebook declined to comment. Video ads are a dicey topic for the social network. On the one hand, they are a great way for Facebook to goose revenue, at least as far as Wall Street analysts are concerned. But video ads — in particular those that play automatically — are basically guaranteed to annoy users. And user patience with Facebook is already wearing thin. The social network generated huge controversy in this month when it revised the Instagram terms of service to allow advertisers free use of people’s names and photos. Shortly before that, Facebook upset some users by limiting how its photos could be shared on the rival site Twitter. And before that Facebook pissed some people off by ending a system that let people vote on changes to how the site was run. That’s all since late November.
For years now, Facebook has been able to keep growing despite a whole slew of controversies and annoying changes. For all the hubbub in the press and among the digerati, ordinary people have by and large stuck by the big blue juggernaut. The question now is how much more they can take.
Written by Arslan Asif
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